Aquaservice, a pioneer and leader in the distribution of bottled water with dispenser in Spain, has updated its visual identity. With this evolution they have sought to consolidate a distinctive image, with a consistent, impactful, unique brand universe with personality. All this, to continue growing through the values and culture of Aquaservice and continue to generate a positive impact on society and the planet.
The growth of Aquaservice's business model is transferred to the evolution of the brand to continue growing and innovating through its values and corporate culture. This process has focused on maintaining the brand assets and evolving them to project a unique, impactful and consistent image that places people at the center, one of the company's strategic pillars. Aquaservice has been working since the beginning of its activity in 1997 with a single purpose: to improve the well-being of people in their daily lives, through its comfortable and sustainable service. Today, it is the only company that offers a 100% native circular solution on a large scale for bottled water in Spain.
In the words of Margarita Baselga, Marketing and Communication Director of Aquaservice ".The evolution of the brand will help us to continue growing as a company. We want to continue to be us, to maintain who we are and for our visual identity to reflect our values and personality as a company. We are transforming ourselves while maintaining our brand assets and evolving by creating a fresher, more current and unique image. An image that highlights the quality of our product and the excellence of our service, which is only possible thanks to the human value provided by each of the people who are part of Aquaservice".
In the process of evolution of the visual identity, Aquaservice has carried out an audit and reflection work to analyze where the company was, what has brought it to the present and what have been the brand assets by which consumers recognize it. For this purpose, they have counted on Saffron Brand Consultant as a partner for this transformation.
Margarita Baselga points out that "identifying and preserving the brand assets for which we are known has allowed us to evolve while maintaining our essence and to continue building on the foundations that have made us the great company we are".
In the words of Fernando Ortiz, Global Principal, at Saffron Brand Consultants, "Aquaservice's business model gives its brand a unique component of closeness and humanity. With the evolution of the Aquaservice brand we wanted to enhance this authentic and relevant trait that we think will lead Aquaservice to be one of the most loved brands in our country."
Keys to Aquaservice's new image
The evolution of the visual image is based on showing a fresh, transparent, reliable and simple brand personality. Show an impactful and memorable identity with a unique and consistent ecosystem across all channels and media.
To this end, each brand element evolves while maintaining the essence, but in a fresher, more current, transparent and vital way. The Aquaservice logo is transformed into a new one in which the two parts "aqua" and "service" are united in equal importance and thickness. They show the union of the company's commitment to a comfortable and sustainable service with a product elaborated in our natural mineral water springs with the most advanced technology, resulting in a light drink, with a balanced mineralogical composition, neutral pH and very soft to the palate. In addition, the new logo improves visibility in digital and small size media.
Another important element of the brand identity is the drop that, besides being part of the logo, becomes an independent icon and a support for the call to action and to highlight different messages or information in its communications.
With regard to colors, the importance of Aquaservice blue, the company's iconic color by which it has been recognized and identified since its origins, has been maintained. This blue is joined as the second priority color by a dark blue that evolves into a more vibrant tone. The secondary colors are purple, aqua, coral red and yellow. The predominant color will be blue, but these colors will provide support to highlight secondary messages and help to create a fresh, current, transparent, unique and more vibrant brand image. The colors have also been optimized for digital environments where the company has a strong presence.
Another fundamental part of the change is the photographic style. A unique style will be applied with the iconic Aquaservice blue as a background supported by a much more intimate art direction in which people are the center. A simple style, with few elements that together with the creation of the new icons will serve to give consistency to this new brand universe.
As a reflection of its commitment to the environment, Aquaservice wants to make a sustainable transition of the entire brand image. For this reason, it will progressively renew all the supports and channels.
Aquaservice is a comfortable and sustainable way to drink at home. For your enjoyment, we provide you with a modern water dispenser free of charge, both for our soft drink and mineral water.
This fountain allows you to regulate the freshness, without having to accumulate bottles in the fridge. And, with its red tap, you can drink at room temperature or hot, if you prefer to use it for cooking or preparing an infusion.
In addition, we deliver the bottles to your home every four weeks, so you don’t have to worry about buying them at the supermarket. That way, you don’t have to worry about going to the supermarket to buy them, you’ll see how convenient it is!
Aquaservice is a circular economy system that generates zero waste. The delivery man, when he brings you the full bottles, collects the empty ones and returns them to the springs. There they are sanitized and reused. Each water bottle has a useful life, capable of storing up to 1,000 liters of mineral water or soft drink. And, of course, at the end of their useful life, they are recycled, so by drinking Aquaservice, you do not generate waste.
The origin of Aquaservice is 100% natural mineral water from the five springs spread throughout Spain. There, in the production centers and applying the most advanced technology, we balance the composition of the mineral water, adding electrolytes, to achieve a light and very soft drink to the palate. Thus, the beverage you enjoy at home is called Refreshing Drink based on natural mineral water. If you try it, you will see that it is: Always the same. Always balanced. Always perfect.
To manage your account in the most convenient way possible, you can install the free Aquaservice App. You can always check your delivery date, leave a note to your delivery driver, modify your order, change your plan (if you need more or fewer bottles), add coffee… and everything is just a click away!
